S o off we went to see how they’d done it. The answer, it seemed, was vast solar farms, LED street lamps, big curved mirror stations – and a huge change in attitudes. Admittedly they have a few advantages. The thousands of hectares of desert surrounding them makes things a little easier, as does their budget, but we took a valuable lesson nonetheless: if Las Vegas could do it, then little old Temple Guiting certainly could. After a few months of searching, we found a spot at a local farm and a farmer willing to buy the electricity the panels would produce.
“The Middletons have been very good for the monarchy,” says Jane Barr, who writes the From Berkshire To Buckingham blog. “The royals must stay relevant if they want to remain a Royal family with the throne, and not just rich people with an interesting family tree, but that can be a tricky tightrope to walk. They need exposure and they need people to care about what they are doing, but that exposure has to be a certain kind. The Windsors have had a rough time with family scandals in the past 30 years, but the Middletons have the magic. They are this happy family: smiling, friendly, and put-together. They spin the straw into gold. They’ve added a lovely dimension to the royal brand, and when people feel like they know the royals, that’s when they care about their charities and their causes.”